How To Start Up A Business
You think it is easy to
start up a business? If it was that easy, every James and John would have
started up a booming business. Everybody wants be Dangote, CEO of Dangote
groups, you want to be known and respected like him, adored like him. I know you
know who is Bill Gates, Madam Folunrosho Alakija, Mike Adenuga, CEO of GLO,
Mark Zuckerberg, CEO of Facebook. You want to be like them, and control a lot
of money, but you don’t want to sweat; well, I don’t think that is possible. To
be like these people, you have to sketch a plan, get capital, research about
the business you want to do, be determined even if the business fails. All
these successful companies you see today didn’t start in a day, I know you have
heard this a lot of times, but you still have to have it in your head as you
also start yours.
Business is like a child
you want to have; you plan, you start and then you nurture till it grows,
that’s business. To start a business is not something one can joke or play
with. You have to be serious more than you have ever been in your life, and
seek inspiration as you set to start what will change your life forever. Yes,
inspiration! You need inspiration to set up a good business plan and execute it
very well. Remember, choosing the type of business you want to do MATTERS a lot. You have to check so many
things: the competition in that business, will the capital you have be enough
to start up the business, how viable is the business in your chosen location,
how cheap is the labor that the business requires; all these and others should
be considered before you can start up a business.
GET A PLAN
As I said earlier,
having a business plan is just the best before starting any business, no matter
how small the business will be. Seek inspiration, business induced inspiration.
Get a personal and important jotter and jot down the business ideas that flow
into your head. The best way to seek inspiration is to be left alone in a quiet
breezy place. Over there, you can hum and think, sweep your mind and let those
ideas of yours flow freely. Before this time you must have studied a lot about
starting up a business, the capital part, the labor, the essence of having a
nice business site, the business that suits your country’s market. When you
have all these in mind, then you can think freely and widely as the cheapest
and the most viable business to start will get into your mind.
RESEARCH
Research, research,
research. That’s what you ought to do. When you have jotted down the business
ideas that most suits you, or even before you have best business ideas, you
have to research a lot. Read books, read every economics and marketing and
business books that you can read, all of them. I know you might say what is the
essence of reading them, when Bill Gates or Mark didn’t do that? Well, you are
not them, you are you, you have to be unique. Books do help, they help a lot. I
will give you the list of good books for starting up a business, where you can
go get loaded with business ideas and get encouraged, you will have the tenets
of business in between your palms. These are the good books I could gather:
“Rework”, “Inbound Marketing”, “Awaken The Giant Within”, “Outliers”, “The Dip”, “Good to Great”, “Rich Dad Poor Dad”, “E-Myth
Revisited”, “The War of Art”, “Four Hour Work Week”, “Think and Grow Rich”,
“Mastering the Rockeffelar Habits”; you can get more books and read them up, it
helps. Ask people, I mean the successful business men and women, ask them
questions about their own success and failure stories. Attend business
seminars, leadership training and free or paid online business classes.
Research, research, research, and what you find, jot them down in your jotter.
CAPITAL
Even if you want to
start up cooking and selling your food in front of your house, you must have a
capital. Capital is assets available for
use in the production of further assets; these assets can be money or just
properties. There is one saying that “You must give something to get something”,
so when you want to invest in a business, there must be capital available and
ready to start up. Even if you don’t have enough to use as capital, you can
borrow from the bank or from someone you know, probably from an aunt or uncle
or even grandma. Get a property, or better for an online business get a laptop
and a modern. You must have a capital. And well if you don’t have a capital,
you can establish a long term plan on how you can get your required capital, it
make take two, three or even four years. It takes time. Business is all about
time and patience and perseverance.
DETERMINATION
You must be determined
to be successful in anything. A child wants to be a doctor, then he must be
serious and work for it. So should a man who wants to have a successful kid, he
must struggle to marry a wife and make her pregnant, and then go through the
rigorous way of training kids. You establish your business and you work so hard
to see it grow, even if it fails at your first trial, you mustn’t give up.
Edison, the one who built our light bulb today failed more than nine hundred
times to build the bulb. Abraham Lincoln, the great American president failed
so many times to get to power, but he didn’t give up. So, why give up already
when you have not even tried? Some people give up when they see the stress and
the risk; you have to try it first and do not be afraid. If you do not risk it,
you won’t get it. So try it first, risk it, be determined even if it fails and
doesn’t go well, things will still fall in for you.
FAILURE
Yes, you saw it well;
“Failure” is one of the useful steps one must go through before he succeeds.
There is one saying that to be successful, you must double your failure rate,
it will make you successful. When you fail, you are inspired to be greater than
the standard you had set for yourself. You fail, you get up and work harder.
People who have never failed are not good for business. So even if all things
go fine for you all the time, you need to fail in one way or the other to know
how it feels. When the business fails and doesn’t go the way you want, you
don’t have to feel depressed, get up and move on and work harder, things will
be fine. In our coming features, we will deal with how to deal with depression
and the fear business.
If you want and plan on
starting up a business, get up, jot up, research, be determined, and when you
fail, be double determined. Things will go fine in time, you will make it big
like Dangote, or Mummy Alakija, or even Bill Gates; it is with time.
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